Recently, I was talking about Conservation International’s Nature is Speaking videos with some PhD students and postdocs. I recalled that long before Harrison Ford brought his gravel toned menace to voicing The Ocean, he did another video for CI, dear to the heart of fans of his knowing self-parody and sense of timing. In it, Harrison Ford has his chest waxed, while talking about tropical forest loss. Slap on the wax and cue the last line, straight to camera: ‘Every bit of rainforest that gets ripped out over there’ … rip of chest hair; wince … ‘really hurts us over here’… rueful smile.

In the past, I have often used this video with student groups. It lasts 31 seconds, and usually gets a laugh. It raises a serious issue in forest loss. More usefully, there is another perhaps more significant story behind that, in what it reveals about the view of the world that dominates western environmentalism.

The wax job narrative has obvious problems. One thing those who object to it (aside from those allergic to Han Solo or Indiana Jones) focus on the selfishness of its message. The reason it gives to stop tropical forest loss is not because of its significance to local people, or the wonder awakened by its coevolved diversity, but its role in locking up surplus carbon. The video buys into the mainstream international approach to anthropogenic climate change, which is built on the idea of a single global pool of carbon. This allows carbon burned to run chiller cabinets, warm poorly designed houses or allow commuters to queue in their cars to be directly compared with the carbon in a tree or a peatland or plankton.

From this seed grows the whole jungle of carbon offsetting. There is too much carbon in circulation: should we stop producing it? No, too difficult, too disruptive and too expensive. We need to find a convenient (and cheap) way to lock some up. Why not ignore our own carbon use and put our money into stopping forest loss instead?

Harrison Ford outlines the classic ‘carbon colonialism’ of global climate management: let us stop their forest being lost or it will hurt us over here (real people, such as spaceship pilots, archaeologists and actors, who would otherwise have to cut back on their own fossil fuel use).

But Conservation International’s core concern is not carbon as such, but biodiversity. Its website declares ‘CI empowers societies to responsibly and sustainably care for nature, our global biodiversity, for the well-being of humanity’.

The same sleight of hand works for biodiversity loss as for carbon: the problem is constructed as global, and so too are the solutions Biodiversity is everywhere: we just need to find the fastest, cheapest and most convenient way to save as much as possible. Where do we get most bang for our buck? In the tropics, where biodiversity is highest, land is cheapest and people most need money. And where does CI work? In the tropics: it website shows offices in more than 30 countries, all of them less developed and almost all in the tropics.

Although the battered ecosystems of the developed world also have their passionate supporters, such as the Wildlife Trusts in the UK, all the world’s biggest conservation NGOs (and the scientists who advise them) share CI’s concern for tropical biodiversity. All of them aim to raise money ‘over here’ (from people in industrialised countries) to protect species and ecosystems ‘over there’ (in the tropical developing world).

Conservation is increasingly globalised. Its websites and magazines have come to look like travel brochures: rich colours, vibrant ecosystems, charismatic species (and sometimes quaint natives). Some conservation organisations even organise tours for their supporters, so they can see protected and threatened nature for themselves. A niche travel product has developed around ‘last chance tourism’. It is as if love of nature has become a love of the exotic: a documentary series, a holiday brochure, the immersive experience of 360^o video.

Loss of natural diversity in the face of human consumption has become standardised, treated as a single problem, just like carbon. The problem with this is that conservation is not presented as depending on my actions (except in reaching for the ‘donate now’ button). More generally, the implied message of calls for tropical conservation is that global biodiversity loss has little connection with actions in the developed world, or the lifestyle and energy use patterns into which everyone is locked.

This is simply not true. The general links between global trade and biodiversity loss have been recognised for some time. Now a new paper in by Daniel Moran and Keiichiro Kanemoto has mapped the links between consumption in specific countries (such as the USA or the EU) and hotspots of species under threat in the tropics. These connections are entrenched, destructive and near universal. The new Trase transparency platform (Transparency for Sustainable Economies) uses production, trade and customs data to show flows of globally traded commodities such as palm oil, soya, beef and timber through supply chains from source, through trading companies to consumption. Whether we like it or not, transparency about the connections between consumption here and impacts ‘over there’ are going to become much harder to ignore.

Conservationists feel the destruction of nature as a hurt – we live, as Aldo Leopold said of ecologists – in a world of wounds. But the globalisation of biodiversity loss offers dangerous solace. It means that we mourn, but we do not have to change. If the real problem is over there, it is not us but those people who must change. Our job as conservationists is therefore to persuade them, or sometimes indeed to force their hands, with our donations and our buying power, our ideas of nature and our friends among their elite.

The problem is that the actions that cause the hurt are not just over there, they are also much closer to home, in excessive consumption (beef, soya, diesel, plastics, air conditioning: the list is endless), and in our acceptance that global supply chains that meet our every want are normal and inevitable (indeed – because we love our consumption – that they are basically good).

When CI talks about climate change, it presents ‘nature’ as ‘humanity’s biggest ally in the fight against climate change’. The idea of a global pool of carbon links the survival of that forest to our carbon consumption. So, as Harrison Ford argues, if tropical forests can indeed deliver ‘30% of mitigation action needed to prevent catastrophic climate change’, protecting them makes sense.

After all, the only other alternative would mean tackling the systemic dependence on fossil fuels of the capitalist system of production and consumption. And that would strike at the heart of the way the people live in the world’s richest countries – which would be really scary for all conservation’s key supporters, not least space pilots and Hollywood stars.